SAN FRANCISCO—International design firm Steinberg says partner David Hart its new president, assuming the leadership from current president Rob Steinberg, whose father Goodwin Steinberg, founded the company in 1953.

To accompany the management transition, Steinberg, formerly Steinberg Architects, will introduce a new logo, brand identity and creative campaign.

“David is the ideal executive to lead Steinberg into the future, having played a strong role in the firm’s evolution and expansion over the last 12 years, building the firm’s overall strength in key verticals such as higher education, civic and urban mixed-use development,” said Rob Steinberg. “David’s keen balance of design excellence, client relations, team building and business acumen makes key to our succeeding to the next level. I look forward to partnering with him to continue the firm’s transformation.”

Hart, currently heading Steinberg’s largest office in Los Angeles, will continue to be headquartered there. President since 1994, Steinberg will now assume a strategic oversight role, spending more time in each office providing counsel and guidance, as well as design perspective.

“Through Rob Steinberg’s vision and leadership, this firm grew from 13 employees in a single office to more than 130 employees across four offices in San Jose, San Francisco, Los Angeles and Shanghai,” said Hart. “I’m honored to be able to work with Rob and the next generation of leaders at Steinberg to create memorable places that have a lasting, positive impact on the communities we serve.”