Max Challenge recently opened a fitness facility in Toms River, NJ

OLD BRIDGE, NJ—Retail brokerage firm R.J. Brunelli & Co., LLC has been named exclusive tenant representative by fitness center franchisor Max Challenge Franchising.

The Manalapan, N.J.-based chain’s Max Challenge is a “10-week body transformation that combines fitness classes, nutritional guidance, motivation and inspiration into an easy-to-follow program.” The firm has 21 company-owned and franchised locations in operation, with an additional five scheduled to open in June and three others in various stages of development, officials with Old Bridge, NJ-based R.J. Brunelli states.

Max Challenge studios are currently open in Monmouth, Ocean, Middlesex, Somerset, Union, Mercer, Hudson and Morris counties in New Jersey, as well in Staten Island, NY and the metro Sacramento area in California.

In New Jersey, the company is immediately seeking 2,000-squae-foot to 3,000-square-foot locations in the Hoboken/Edgewater, Montclair, Bergen County and Cherry Hill markets. The chain prefers neighborhood and convenience shopping centers, but will also consider central business districts in certain areas, the retail leasing firm adds.

“We look forward to working with Max Franchising, as they move to expand their footprint throughout New Jersey, metro New York and neighboring states, and eventually nationwide,” says R.J. Brunelli Account Manager Patti Fiore.

“As people who previously owned and managed fitness centers, one of the things that impressed Patti and I the most was the fact the most of the chain’s franchisees are individuals who had gone through the Max Challenge program as consumers,” R.J. Brunelli’s Joseph Amecangelo, who co-manages the account with Fiore says. “That’s certainly the ultimate endorsement.”