COLUMBIA, MD—Howard Hughes Corp. has put the former Rouse Co. headquarters office building here on the market for sale.

The Dallas-based firm is currently close to completing renovations on the 89,000-square-foot building that will soon house a Whole Foods market, according to the Baltimore Business Journal.

John DeWolf, a senior vice president at Howard Hughes, says the firm began considering a sale after it received unsolicited offers on the downtown lakefront building designed by famed architect Frank Gehry. The firm has hired Cushman & Wakefield of Maryland to market the property.

“It occurred to us that as we were looking around strategically, that if we’re getting this interest without even asking, it was tempting to be opportunistic,” DeWolf says “What we’re about is the ability to build the next and the next, and with regard to the Rouse building, there’s not a lot of ‘next’ to do.”

The funds from the property’s sale would be funneled to the company’s proposed Crescent project, which will feature when completed at least 300,000 square feet of office space, 2,300 residential units, Main Street-style retail and an indoor concert facility. See story in the Baltimore Business Journal.