AvalonBay's new mixed-use complex is located on Santa Monica Blvd.

LOS ANGELES—AvalonBay has broken ground on Avalon West Hollywood, a mixed-use complex with 370 residential units and 32,300 square feet of retail space. Located on Santa Monica Boulevard in West Hollywood, the property sits on three acres on the former Movietown Plaza site. The property is expected to open in early 2016.

The developers are seeking a grocery store to anchor the retail portion of the project. Restaurants and retail shops will make up the remainder of the retail units. Additionally, residents will be able to take advantage of the property’s high-end amenities, like a fitness center, two-level cabana lounge and a clubroom as well as the property’s Hollywood Hills views.

Of the 370 units, 77 units will be reserved for affordable senior housing. The senior housing project will be located separate from the main living structure in a building called Movietown Square, after the history of the site. West Hollywood Community Housing Corp. is working with AvalonBay on the affordable, senior housing portion of the development. AvalonBay revealed its official plans for the property earlier this year. The property, according to those plans, will be built to LEED Silver certifications.

The project originally launched in 2006, but was stalled due to the economic downturn. The original plans included two 10-story buildings. When the project finally got off the ground, developers reworked the site plans to reduce the building heights to seven stories.