Fred Segal's Expanding Overseas

TOKYO—Iconic Southern California retail brand Fred Segal plans to open its first international lifestyle center here in Spring 2015.  Marking the brand’s first location outside the US, Fred Segal will occupy three of five buildings in a converted railway site at 13 Daikanyama-cho Shibuya-ku, Tokyo.

Fred Segal Daikanyama will bring together a well-curated mix of luxury products across men’s, women’s and accessories, as well as home and lifestyle categories, from both independent brands and Fred Segal-branded merchandise.  The collection of stores will present an ever-changing platform for both local and international emerging, up-and-coming designers, specially merchandised to engage Japan’s trendsetters. The store is the first in a long-term partnership between Sandow, owner of Fred Segal, and Mark Styler Co. Ltd., to launch Fred Segal throughout Japan. The partnership deal was handled by Culture + Commerce, Sandow’s creative management agency.