Before Leasing, Tweet First

AUSTIN, TX—The link is so clear-cut—using Twitter to access listings of available commercial office space—that it’s surprising nobody has come up with it before. Yet it was up to RealMassive to come up with CRENow, a Twitter syndication service that’s reportedly the first of its kind. It will launch in its home city of Austin first before going nationwide.

Joshua McClure, founder and CEO of RealMassive, the cloud-based marketing platform for commercial real estate professionals, has some thoughts on why indeed nobody joined Twitter to CRE listings until 2014. For the CRE industry in general, “it’s intuitive to maintain data security,” he tells GlobeSt.com. “There’s a lot of focus on looking at data not from an open perspective but from a closed perspective.”