The Irvine-based firm's new online community is intended to enhance customer support and create a collaborative environment.<@SM>The app is designed to provide users of all real estate experience levels with a learning environment.


IRVINE, CA— LLC has launched an online community designed to provide novice and experienced real estate buyers and sellers with a place to learn more about the firm and the real estate auction process in general. The new resource is intended to enhance customer support and create a collaborative environment where consumers can learn from the company and each other. The community can be found on under “Help” or directly at

Upon joining the community, users can initiate and engage in conversations with other community members, participate in group discussions targeted to their specific interests and gain access to knowledge and support through documented responses to frequently asked questions. Community members are encouraged to ask questions and engage in open dialogues that enhance their experience and help facilitate the transparency says it strives to create in the real estate market.

In creating the community, has modernized and expanded its level of customer support, improving its ability to scale, gather real-time feedback and continually work toward enhancing the user experience. As the community continues to grow, the company plans to introduce a variety of subject-matter experts to address topics of particular interest within the community.


According to Jeff Frieden, CEO and co-founder of, “Our hope is that this new online community will provide our customers—and anyone who is interested in real estate auctions—with a trusted resource for broadening their knowledge of the buying and selling opportunities available to them through our platform. By giving our customers a voice and allowing them to collaborate with each other in this way, is at the forefront of achieving the transparency that the real estate market deserves.”

Enhancing its technology and creating mobility are key goals for Auction. As reported in June, a new mobile application from the company allows buyers to bid on both commercial and residential real estate anywhere they use their iPads. The app fully integrates’s platform and iPad’s technical infrastructure to produce an entirely new user experience, according to the firm.

The new iPad app provides expanded tools and one-touch, mobile accessibility. With a tap, users gain access to an interactive map of North America that can be refined by location, property type, opening bid, size, age and financing options. Properties and search criteria can be added to a personal dashboard that delivers real-time auction updates, reminders and full bidding capabilities. tells that while the app is currently only available for iPad use, it will soon be available on iPhone.