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Student Housing Goes Beyond Facebook Likes

PHOENIX— Likes are essentially an assisted conversion, but the focus should be on direct conversions (signed leases) from social media, says Lauren Melby of Serendipit Consulting.

By Lisa Brown | Updated on December 22, 2015

PHOENIX—One of the most common misconceptions within the student housing industry about social media is that “likes” are the most important aspect of an online reputation, however, likes don’t get leases. Likes are essentially an assisted conversion, but the focus should be on direct conversions (signed leases) from social media.

Lauren Melby, senior account executive at Serendipit Consulting, tells GlobeSt.com: “Understanding and accomplishing the necessary balance between social media likes and conversions for your student housing community is crucial.”

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