Predictive Model Identifies Future Listings

LOS ALTOS, CA—Prospecting for sellers of real estate is a numbers game and a lot like throwing darts. If a broker talks to enough owners, eventually there will be someone who intends to sell but this requires talking to many who will not. The challenge is to market to the right building owners who actually have a need to sell or buy, filtering out the properties with virtually no chance of selling.

To address this challenge, a predictive model scores properties and tags them as likely sellers, making it easier for professionals to find properties that are ripe for sale listings. This is the operating platform of ProspectNow, which is an online commercial real estate database.