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E-Commerce Changing Face of Industrial Real Estate

ATLANTA—According to market research firm eMarketer, online retail grew 20% in 2015 compared to 2014 and should grow at about that same rate in 2016.

This Amazon warehouse in Ruskin, FL is one of many the e-commerce giant has opened in recent years. This Amazon warehouse in Ruskin, FL is one of many the e-commerce giant has opened in recent years.

ATLANTA—E-commerce is changing the face of industrial real estate—literally. Although e-commerce is nothing new—Amazon came on the scene in 1994 and survived the dot-com bubble bursting six years later—e-commerce has surpassed early pundit expectations to revolutionize retail.

For many retailing giants, e-commerce has become as much an industrial and logistics function as a storefront function—and some 21st century retailing giants don’t have a storefront operation at all. At the same time, technologies like drones are allowing delivery of many household items in less than an hour. But, again, it all comes back down to warehousing and logistics.

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Jennifer LeClaire

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