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What Drives Successful Retail Developers

ATLANTA—“Retail is experiencing a dramatic transition. I see this as a challenge and inspiration to create and implement strategies that will lead the market change.”

Jeffrey Bayer, president and CEO of Bayer Properties, offers strategic insight. Jeffrey Bayer, president and CEO of Bayer Properties, offers strategic insight.

ATLANTA—Jeffrey Bayer, president and CEO of Bayer Properties, has joined the ICSC’s board of trustees. Bayer brings a wealth of knowledge to the board, having founded his firm in 1983 with a mission to create real estate environments that improve the quality of life in the communities it serves.

Bayer Properties owns a mixed-use asset portfolio of about 10 million square feet across the US. Retail and office properties the firm owns or operates include: The Summit in Birmingham; Mount Pleasant Towne Centre in Mount Pleasant, SC; and The Summit in Reno, NV. New developments include The Pizitz building urban revitalization project in Birmingham and The Summit at Fritz Farm, a mixed-use project in Lexington, KY.

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Jennifer LeClaire

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