LAS VEGAS—Suburban expansion? OK, but if you really want to talk about growth, then you’re talking the urban core, says Lee & Associates CEO and chairman Jeffrey Rinkov. There’s a lot of opportunity out there, he notes, and Lee is strategizing to make the most of it.

But in that quest, he’s not totally abandoning the ‘burbs, but he knows where the major focus for retail will be for the foreseeable future. Can anyone say gentrification?

Here’s what you’ll learn in the video conversation:

  • If the suburbs aren’t dead, then what are they?
  • The draw of gentrification and how it advances adaptive re-use;
  • Another major opportunity related to the growth of the urban core.