Jonathan D. Miller

Gargantuan Amazon has America’s cities groveling while executing one of the biggest PR stunts of all time—setting up a grand contest. The winner gets Amazon’s second headquarters, the prospect for large scale development and an infusion of thousands of jobs, maybe as many as 50,000. In return, the winner probably must fork over some combination of free land, long-term tax breaks, and various other incentives like taxpayer paid infrastructure improvements—well, that’s one way to get government to improve crumbling infrastructure.

Now 238 cities and counties have submitted applications, garnering massive attention for the retailing behemoth and raising hopes across the country for economic redemption or at least a welcome jobs creator. At the same time, lost in the publicity swirl, Amazon is helping put out of business local shopping malls critical to tax base in many of these places, which don’t have a remote chance for landing the company.

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Jonathan D. Miller

A marketing communication strategist who turned to real estate analysis, Jonathan D. Miller is a foremost interpreter of 21st citistate futures – cities and suburbs alike – seen through the lens of lifestyles and market realities. For more than 20 years (1992-2013), Miller authored Emerging Trends in Real Estate, the leading commercial real estate industry outlook report, published annually by PricewaterhouseCoopers and the Urban Land Institute (ULI). He has lectures frequently on trends in real estate, including the future of America's major 24-hour urban centers and sprawling suburbs. He also has been author of ULI’s annual forecasts on infrastructure and its What’s Next? series of forecasts. On a weekly basis, he writes the Trendczar blog for GlobeStreet.com, the real estate news website. Outside his published forecasting work, Miller is a prominent communications/institutional investor-marketing strategist and partner in Miller Ryan LLC, helping corporate clients develop and execute branding and communications programs. He led the re-branding of GMAC Commercial Mortgage to Capmark Financial Group Inc. and he was part of the management team that helped build Equitable Real Estate Investment Management, Inc. (subsequently Lend Lease Real Estate Investments, Inc.) into the leading real estate advisor to pension funds and other real institutional investors. He joined the Equitable Life Assurance Society of the U.S. in 1981, moving to Equitable Real Estate in 1984 as head of Corporate/Marketing Communications. In the 1980's he managed relations for several of the country's most prominent real estate developments including New York's Trump Tower and the Equitable Center. Earlier in his career, Miller was a reporter for Gannett Newspapers. He is a member of the Citistates Group and a board member of NYC Outward Bound Schools and the Center for Employment Opportunities.

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