Does Social Media Help in Lease Negotiations?

Michael Pakravan: “Landlords would be naive not to consider social media.”

LOS ANGELES—Fast casual restaurants have been dominating the retail scene, and it seems that even new concepts and burgeoning fast casual brands are making a splash in the retail market. Yellow Fever, a fast casual concept, has just signed a 1,500-square-foot 10-year lease deal for its second location in Venice. Kennedy Wilson VP of brokerage Michael Pakravan negotiated the lease deal on behalf of the tenant and the landlord, along with his colleague Ed Sachse, and is a huge believer in the fast casual movement. Last year, we spoke with him about the expansion of fast casual chains, but to find out about how this trend is evolving and spreading to regional brands, we sat down with him for another exclusive interview. Here, he talks about the growth of regional and local fast casual restaurants, what tenants are looking for and what landlords should know.

GlobeSt.com: Why has this trend spread to non-chain or non-credit fast casual restaurants?