Lincoln Property’s Bold Path to Success

David Binswanger: “The market piece is out of our control, and the execution piece, we’d like to think we do a good job on that.”

LOS ANGELES—You’ve probably heard: Lincoln Property Co. sold the Runway at Playa Vista, a mixed-use development, for, according to industry sources, $475 million in what will likely be one of the biggest sales of the year. More over, Lincoln Property Co. completed the nearly decade-long project ahead of schedule. Impressive, yes, but if you look at the firm’s track record, it isn’t surprising. Lincoln has sold 18 other properties in the last 18 months, all ahead of schedule.

“We have an incredible team,” David Binswanger, EVP of Lincoln Property Co., tells GlobeSt.com. “We hire the best architects, the best contractors, the best consultants and we have a great group of people on our squad—but it takes some luck too. We have all done the right things before and not had the market cooperate. We have sold 18 assets in the last 18 months in Southern California, and every one of them was a success and on every one of them we reached maturity of our business plan before we originally expected to.”