The Power of Ultra-Specialized Expertise

Chris Sands is the founder of Sands Investment Group.

LOS ANGELES—Chris Sands, founder of Sands Investment Group, launched his net-leased brokerage firm in late 2009, after the onset of one of the worst recessions in history. Six years later, the firm has four offices, 20 brokers and has closed more than 600 transactions in 45 states. It seems unlikely that success would come so rapidly to a new firm, but especially unlikely during such a dire economic climate; however, a few minutes with the brokerage wunderkind, and it is clear that he has a unique approach to the industry. Sands’ winning strategy is knowledge based, and not just general market knowledge but in-depth knowledge of a specific product subset within the net-lease market, which he calls sub-product-type specialization. To find out about his distinctive approach to brokerage and how that has translated into such rapid success, we sat down with Sands for an exclusive interview.

GlobeSt.com: You started your firm a little more than six years ago. Why did you choose to focus on net lease?