Michael Pakravan Michael Pakravan is a VP at Kennedy Wilson.

LOS ANGELES—Poke is the latest craze to hit the fast casual restaurant boom, according to Michael Pakravan, VP at Kennedy Wilson and a fast-casual retail specialist. He recently signed three new poke restaurant leases in Los Angeles on behalf of Hoke Poke, OkiPoki and Honeyfish Poke. Consumer demand for the product type is soaring, and driving dozens of new concepts to open, sometimes in close proximity to one another. As a result, retail landlords are requesting poke restaurant concepts in their centers. To find out more about how poke openings fit into the broader fast casual niche and if it just a fad or if it here to stay, we sat down with Pakravan for an exclusive interview.