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Why Psychographics Are Informing Retail Design Trends

LOS ANGELES—Today’s shoppers want an authentic experience, and retail designers are looking at psychographics as well as demographics to achieve it, Greg Lyon of Nadel Architects says in this EXCLUSIVE interview.

Greg Lyon Greg Lyon is the owner, design director and principal at Nadel Architects.

LOS ANGELES—The retail experience is changing to be more culturally and entertainment driven, and retail owners are redeveloping existing centers and malls to create that experience. To accomplish a distinct style, the retail designers tasked with redesigning these projects are looking not only at local demographic patterns but also at psychographic patterns in the region and local community, according to Greg Lyon, owner, design director and principal at Nadel Architects, which is responsible for the look of the award-winning Azalea Regional Shopping Center in South Gate. We sat down with Lyon for an exclusive interview to find out what design trends are dominating the retail market and what designers are using for inspiration.

GlobeSt.com: How does incorporating local relevancy help create more authentic environments for shoppers?

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Kelsi Maree Borland

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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