Jeff Rinkov Jeff Rinkov is the CEO of Lee & Associates.

LOS ANGELES—More and more often, investors are looking for yield outside of their local market. Whether buying properties within a day’s drive or across the country, consulting a local market expert may be the difference getting a great deal and getting a dud, according to Lee & Associates CEO Jeff Rinkov and Lee & Associates Central Coast president Clarice Clarke and principal Steve Leider. They say that finding a neutral broker with expert knowledge of the local market is essential to taking advantage of the right opportunity at the right price.

“You have to talk to a local market professional, and make sure that you have their advice and have their attention,” Rinkov tells GlobeSt.com. “You also have to make sure that they are agnostic or independent. If they are working as your advocate, than that is fine, but if you are taking the word of another broker from another market, you are not going to get the same advice. You need to find a broker that has done transactions in that city and in the better submarkets on the market.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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