Kevin Farrell Kevin Farrell is the COO at Century West Partners.

LOS ANGELES—Developing new construction in Santa Monica isn’t easy, but the red tape didn’t stop Century West Partners from delivering the Chelsea, a new luxury apartment complex in Downtown Santa Monica. The four-story property features 56 units with ground floor retail. It opened last month and is actively leasing to new residents. To find out how the community is responding to a rare new development project and the process of developing a new project in Santa Monica, we sat down with Kevin Farrell, COO at Century West Partners.

GlobeSt.com: Santa Monica clearly has a strong demand for multifamily, but is a notoriously difficult market for development. Tell me about the process to develop this project and how you were able to overcome any challenges.  

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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