Retailers Must Adopt Online Technology

Los Angeles retailers are preparing for a tech-heavy 2017.s

LOS ANGELES—A retail strategy that combines a strong online presence with an in-store experience is going to be the dominating theme in 2017, according to Ed Sachse, executive managing director of Kennedy Wilson Brokerage. He forecasts that the retail sector will focus on adopting more technology next year, and that includes everything from ecommerce to social media.

“I believe that in 2017 we are going to see more merging of technology into the retail experience at the store level,” Sachse tells GlobeSt.com. “There is so much competition between online shopping and in-store shopping, and the progressive retailers are creating experiences that are unique to the act of shopping—to actually visiting the story.”