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Demand Surges for Bilingual Brokers

LOS ANGELES—Brokerage firms in Santa Barbara are launching new Spanish-speaking platforms to accommodate new demand for bilingual brokers.

Louise McKaig and Karina Rodriguez Real estate agents Louise McKaig and Karina Rodriguez

LOS ANGELES—Demand is surging for bilingual brokers in Santa Barbara, according to real estate brokers Louise McKaig and Karina Rodriguez, brokers at Keller Williams Realty Santa Barbara. The firm has launched a new Spanish-speaking real estate platform to accommodate the new demand, which will focus on homebuyers and sellers. To find out more about the growing demand for Spanish-speaking brokers and the new service, we sat down with McKaig and Rodriguez for an exclusive interview.

GlobeSt.com: Tell me about the rising demand in Santa Barbara for bilingual real estate agents?

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Kelsi Maree Borland

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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