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Watson Land Plays Long Game Under New CEO

LOS ANGELES—Jeffrey Jennison becomes CEO of the industrial development company, keeping up the tremendous activity on both coasts with the expectation that fundamentals will stay strong through next year.

Jeffrey Jennison Jeffrey Jennison

LOS ANGELES—Watson Land Co., an industrial developer with projects from coast to coast, has named Jeffrey Jennison as its new CEO. Jennison has served as the firm’s president since 2014, and will succeed former CEO Bruce Choate, who retired in March 2017. Although the firm is changing leadership, it will not change its strategy, and Jennison will move forward with the firm’s goals of developing industrial product on the East Coast. We sat down with Jennison to discuss the firm’s growth goals, where the firm is looking for new opportunities and how much runway is left for industrial in this cycle.

GlobeSt.com: This has been a three-year transition for the company. What, if any, changes can we expect as you move into the role as CEO? For example, will there be a shift in strategy or focus?

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Kelsi Maree Borland

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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