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How Are Hotels Juggling Sub-Brands?

LOS ANGELES—Sub-brands are thriving, but with so many new brands hitting the market, there is concern about overbuilding, David Phelps of Akin Gump, says in this EXCLUSIVE interview.

David Phelps David Phelps is partner at Akin Gump.

LOS ANGELES—Hotels are creating sub-brands to help drive business, and those sub-brands are thriving. As a result of the launch of these brands, there is some concern about overbuilding of new hotels. As a result, daily rates are either flat or declining in some markets and the oversupply could also carve into hotel chains’ loyalty clientele. This dynamic could also impact the ability to refinance down the road. David Phelps, a partner at Akin Gump sat down with us to talk about this issue and how he is guiding his hotel clients on development expectations.

GlobeSt.com: Why is the activity in the sub-brand hotel market so strong?

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Kelsi Maree Borland

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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