Getting Grocery As Close to Ecommerce As Possible

Branko Prebanda

Amazon’s purchase of Whole Foods means big changes coming for grocery stores. While investors will also be shifting their strategy and working with existing tenants to stay competitive, grocers will also be looking at design and technology to stay competitive with Amazon. Branko Prebanda, a senior principal at the Retail Design Collaborative, says that grocers will begin integrating technology and will alter the design to become more experiential, with ready serve food and dining areas. To find out more about how grocery design is going to change and the move to make grocery—which will likely always have some in-store experience—as close to ecommerce as possible, we sat down with Prebanda for an exclusive interview.

GlobSt.com: Why do you think that grocery will never move completely to ecommerce?