The DCBID’s Newest Push for Growth

Nick Griffin is the director of economic development at the DCBID.

The Downtown Business Improvement District is launching a new campaign to generate activity and growth in the Downtown market, which is in the midst of a renaissance. The new marketing campaign is called DTLA Make It Yours, and focuses on innovation and creativity in the market with a focus on all the DCBID’s core asset classes, retail, office and residential.

The new campaign was born from a collection of workshops and surveys held last year with property owners, investors and residents. “We looked at how Downtown Los Angeles was a place of innovation and creativity, how it could become more so and why companies move here versus other markets,” Nick Griffin, VP of economic development at the DCBID, tells GlobeSt.com. “What came out of that initiative is a campaign that we are launching now called DTLA Make It Yours. We have elements for each of our main sectors, office, retail and residential.”