Jeff Rinkov Jeff Rinkov is the CEO of Lee & Associates.

Experiential retail is one of the biggest changes in commercial real estate, and it has prompted many property owners to take on multi-million dollar renovations to evolve with the market. Experience-based real estate, however, isn’t exclusive to retail. Office owners are also seeing the importance of creating a quality experience for tenants. As a result, owners are adding more amenities, common areas and better design to create experience office spaces.