Hotels have been curating a personalized guest experience for years. Now retailers are following suit with more hospitality-inspired designs. To find out more about how hospitality and retail are colliding, we sat down with a Jackson Thilenius, principal at Retail Design Collaborative. Thilenius has worked on designs for Marriott and Hyatt to smaller boutique brands including Red Lion Hotels and Pacifica Hotels, and now he is seeing hotel design inform retail. Here, he tells us why the two asset classes are colliding, the trends shaping the industries and what his clients are requesting.