Client Demands Lead Firm to Creatively Forge Ahead

FORGE rolled out its new brand at a recent gathering.

SAN FRANCISCO—Founded in 1980, FME Architecture + Design has worked on some of the most unique and visually stunning projects in the Bay Area, including The Battery and the VF Outdoor campus, solving design challenges for both new developments and revitalized spaces. As times are changing, so has the firm, with a recent rebrand as FORGE.

“We live in an ever-evolving experience economy and FORGE represents our commitment to furthering the stakeholder experience to meet the demands of our clients and communities,” said Eric Ibsen, chief design officer. “Our new name encompasses all aspects of our business and is reflected in our client interaction and internal culture. We are in fact forging ahead, utilizing new and innovative approaches to both creative and technical design and to the changing needs of our business.”