Three Studies Tap Two Cities as Millennial Favs

The young vibe is found in San Francisco tech offices and lesser-known startups.

SAN JOSE—Realtor.com placed San Francisco and San Jose in the top 10 as millennial magnet cities. The survey found that 26- to 34-year-olds are interested in short commutes, parks, cultural centers and restaurants, all of which are right in San Jose’s wheelhouse.

“There are some very specific things you see millennials looking for in a community right now,” says Jason Dorsey, chief strategy officer for the Center for Generational Kinetics, a marketing firm in Austin, TX. “On the list of must-haves is some really fun stuff to do on a Thursday night. That’s because many of these 25- to 34-year-olds are delaying marriage and even a serious career, and want to enjoy the single life.”