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Shops Recognize Consumer Taste Changes

PLANO, TX—Part of The Shops at Willow Bend’s first major renovation and expansion in its 15-year history, the $125 million reinvention is transforming the site into a multi-use commercial district.

The Shops at Willow Bend The $125 million reinvention is transforming the site into a multi-use commercial district.

PLANO, TX—Starwood Retail Partners acquired the 1.2 million-square-foot project, The Shops at Willow Bend, in 2014. A class-A office building, luxury fitness center Equinox and only the fourth Crayola Experience in the country are the latest additions to the project. All initiatives are part of the center’s first major renovation and expansion in its 15-year history.

The $125 million reinvention is transforming the site into a multi-use commercial district, according to owner and manager Starwood Retail Partners. Construction began in May 2016 and will be completed in phases, starting in mid-2017 and continuing through 2018.

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Lisa Brown

Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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