Technology's impact on CRE Meetings are held from desks, conference rooms or phones (credit: vactualpapers.com).

DALLAS—With global Internet population rising 21% to 3.5 billion in 2016, the Internet continues to change the way we live, work and play, and businesses are increasingly using technology to be competitive. This growth has had a significant impact on everyday life and business—even more so now in the commercial real estate industry.

CBRE Research looks at the impact Internet usage has on commercial real estate industry in a recent study. Of course, one example is the use of drones for virtual online tours to market large properties and campuses. In addition, the industry is embracing technology by utilizing virtual online tours, leasing and asset management platforms, and social media marketing.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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