Danny Jacobson, senior director at Cushman & Wakefield in Chicago. Danny Jacobson, senior director at Cushman & Wakefield in Chicago.

LAS VEGAS—Brands are appealing to millennials by incorporating technology into the shopping experience. That is the consensus among directors across the country from Cushman & Wakefield. IN this exclusive Q&A below, we asked one simple question: How are retailers in your market appealing to young people? The answers might surprise you.