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Commentary

To Be Great, You Must Be Good

In this EXCLUSIVE commentary, Mark Rose, chair and CEO of Avison Young, talks about how culture drives revenues and profits rather than the other way around.

Avison Young’s Mark Rose says to focus on who you are before you worry about what you do.

In the wake of the catastrophic flooding and human tragedy in Texas and Louisiana that resulted from Hurricane Harvey, the words and actions of Jim McIngvale have struck a chord with a sympathetic nation. That is according to Mark Rose, chair and CEO of Avison Young. McIngvale, the Houston-area entrepreneur known as “Mattress Mack,” provided his furniture and mattress stores as places of refuge for those who were displaced by the storm, Rose says. Hundreds of area residents took him up on his very generous offer.

“McIngvale’s compassion is a classic example of a business leader doing the right thing –even when everything seems to point to the fact that it will hurt the bottom line,” he explains. “The reality is that the exact opposite is true. Culture drives revenues and profits rather than the other way around.” In the exclusive commentary below, Rose explains that the truth is that not caring about what your company can do is a missed opportunity. “You will ultimately be far more productive – and profitable – if you focus on who you are before you worry about what you do.

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Natalie Dolce

Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.

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