The design of a contemporary office building is about much more than aesthetics; it’s about leveraging architecture to support a client’s business objectives while creating enduring long-term value. That is according to principal Jon Pickard of architecture firm Pickard Chilton. In the Q&A below, we talk with Pickard about the elements of design that most contribute to value-creation and that can lead to the premium pricing of an office building. Signature buildings that Pickard Chilton designed have, on average, surpassed price-per-square-foot records in their respective markets by 23% when sold, he says.