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Key Factors to Understand a Retailer’s Site Selection Criteria

ICSC RECon speaker David Huntoon, president of Intalytics, says that trade area and customer segments, are two of the many key site selection criteria to help drive successful unit performance.

Retailer’s site selection criteria workshop audience.

LAS VEGAS—Retail site selection is as much of a science as it is an art form. The more you understand the process and how retailers think, the more successful your deals will be.

Those thoughts were according to an ICSC RECon workshop here on Sunday, which covered everything you want to know about understanding the retailer’s site selection criteria. Speaker David Huntoon, president of Intalytics, a predictive analytics firm, explored which locations would work well and which will not; what causes a retailer to select one site over another, what elements successful retailers look for when making their decisions; how to efficiently use demographics, zip code analysis, visibility, access and traffic flow; comparative analysis and sales forecasting; how to apply profitability models and pro formas; and how to analyze socioeconomic trends, fashion statements and psychographics.

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Natalie Dolce

Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.

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