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Nina J. Gruen

Nina J. Gruen

Gruen Gruen + Associates

Nina J.Gruen has been the Principal Sociologist in charge of market research and analysis at Gruen Gruen + Associates (GG+A) since co-founding the firm in 1970. Ms. Gruen applies the analytical techniques of the social sciences to estimating the demand for real estate and to understanding the culture of the groups who determine the success of development, planning, and public policy decisions. She is a pioneer in synthesizing the results of behavioral research with quantitative time-series data to forecast market reactions. Market and community attitude evaluations and programming studies led by Nina Gruen have resulted in the development and redevelopment of many retail, office, industrial, visitor, and residential projects, varying in scale from a single building to large single- and mixed-use projects.

  • Where Is the Future in REITs?


    Where Is the Future in REITs?

    SAN FRANCISCO—Ms. Real Estate looks at the industry to guide an investor in her decision.

  • Attracting the Restaurant


    Attracting the Restaurant

    SAN FRANCISCO—Wouldn’t it be convenient if someone had clear, intelligent answers to most of your CRE-related questions? Problem solved. Nina J.…

  • The Next Southwest Migration


    The Next Southwest Migration

    SAN FRANCISCO—The snowbirds are getting some Millennial competition, and one multifamily developer wonders what that means.

  • Rethinking Mixed-Use


    Rethinking Mixed-Use

    SAN FRANCISCO—Is the retail component in a being-planned mixed-use too costly? Ms. Real Estate weighs in.

  • Can I Make the Mixed-Income Mandate Workable?


    Can I Make the Mixed-Income Mandate Workable?

    SAN FRANCISCO—A Marin County developer is adding more housing, but the inclusion of affordable units has him questioning how to make the numbers work. What does Ms. Real Estate recommend?