Moreira, Khamish and Fay From left: 2016 CCIM Institute president Steven Moreira, Ten-X’s Yan Khamish and Michael Fay of Avison Young.

IRVINE, CA—Online marketplace Ten-X (formerly Auction.com) said Wednesday that it had formed a strategic partnership with CCIM Institute to educate the Institute’s members on how to leverage the Ten-X platform to market and transact commercial properties online. The idea, says Yan Khamish, managing director of Ten-X’s brokerage channel, is “to empower the thousands of CCIM members with the knowledge and tools to build their book of business and more efficiently transact commercial properties by harnessing the power of the Ten-X platform.”

The CCIM Institute’s 2016 president, Steven Moreira, observes, “The role of technology in the real estate process represents an undeniable and necessary advancement in our industry.” Accordingly, he adds, “we believe that Ten-X is at the leading edge of this evolution.”

Through its partnership with Ten-X, the Institute will be offering “sophisticated resources that will provide brokers with a distinct competitive advantage in this ever-changing industry landscape, helping them to gain greater visibility and increase their transaction volume,” says Moreira. Khamish says the CCIM Institute is “an ideal partner for us, as it offers the most robust educational offerings for commercial real estate professionals and is at the forefront of promoting the industry’s adoption of technology-based solutions that improve the commercial transaction process for brokers and their clients.”

Launched in 1954 as the Investment Property Exchange and Taxation series of courses amid what was a very different world of commercial real estate, today’s CCIM Institute offers a rigorous curriculum and experiential requirements for becoming designated, as well as elective courses from the CCIM Institute Ward Center for Real Estate Studies. It awards the CCIM designation, an acronym for Certified Commercial Investment Member, as recognition of elite proficiency in the practical implementation of commercial and investment real estate transactions. The organization also regularly produces industry events and informational materials, including the bimonthly Commercial Investment Real Estate magazine.

Earlier this month, Auction.com rebranded as Ten-X, announcing plans to introduce new transaction platforms in March that will give sellers and their broker-advisers the option of choosing to transact either using an online auction or an online version of the traditional non-auction process. The rebrand reflects the company’s continued shift toward more stabilized property sales.