West Elm Branches Out into Hotel Sector

West Elm’s hotels will include furnishings that guests can order online.

NEW YORK CITY—Furniture retailer West Elm said Monday it was branching out into the hotel business, in partnership with management and development company DDK. Detroit and Savannah, GA will see the first West Elm hotel properties in late 2018, with Minneapolis, Indianapolis and Charlotte set to follow. Additional locations will be announced in the future.

“After 26 consecutive quarters of double-digit comparative growth, including our successful entry into the commercial furnishings market with West Elm Workspace, we’ve created an active bond with our customers that can extend beyond home and work,” says Jim Brett, president of Brooklyn-based West Elm. “By adapting the framework design of each hotel to reflect the mood and identity of its host city, we will continue to engage the adventurous spirit of our customers as they follow us to our next level of hospitality.” Guests will be able to order any of the furnishings and artwork in their rooms via the West Elm website.