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Retail to Create a Sense of Place

LOS ANGELES—Citing examples such as the Mall of Dubai and the Runway at Playa Vista in its hometown, CBRE details how retail placemaking provides “the experience along with the functional.”

Shopping center exterior The Runway at Playa Vista has been designed to complement the high-tech hub it serves.

LOS ANGELES—A quote variously attributed to Mark Twain and Charles Dudley Warner has it that “everybody talks about the weather, but nobody goes anything about it.” Something similar might be said about placemaking: everybody’s talking about it, but nobody’s exactly sure how to define it.

Successful placemaking doesn’t have to include retail as a component, but there’s plenty of evidence that it certainly helps. CBRE has collected 20 prime examples from across the globe—seven in the Americas, six in EMEA and seven in Asia Pacific—in which retail in one or several forms helps to create a destination.

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Paul Bubny

Paul Bubny

Paul Bubny is managing editor of Real Estate Forum and GlobeSt.com. He has been reporting on business since 1988 and on commercial real estate since 2007. He is based at ALM Real Estate Media Group's offices in New York City.

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