Fred Schmidt of Coldwell Banker Commercial “While e-commerce is perceived to be the darling among shoppers, buyers still crave a traditional shopping experience,” writes Schmidt.

MADISON, NJ—The 2016 holiday shopping season proved to be another record-breaker for retailers. According to the National Retail Federation, more than 154 million consumers shopped during the Thanksgiving shopping weekend. The number of shoppers who purchased online versus in store is nearly tied: 44% of consumers shopped online compared to 40% who shopped in-store.