Jeff Simpson Simpson: “We generally focus on opportunities in established cities that have a strong housing market.”

NEW YORK CITY—Looking at Greystone Development’s properties, one might see a range of property and location types in the portfolio. That’s no accident, company head Jeff Simpson tells While the firm likes creating multifamily properties in major markets, it invests in other asset classes and would consider secondary cities, he says, noting, “It’s all about the opportunity.”