195-Broadway L&L’s landmarked office property at 195 Broadway offers several new amenities and capital improvements.

NEW YORK CITY—L&L Holding Co. has finalized a 15-year, 41,982-square-foot leasing transaction for book publisher Abrams Publishing at 195 Broadway.

The new lease encompasses the entire ninth floor of the Downtown property. The company plans to relocate from its current office—at 115 W. 18th St.—in the third quarter of this year. The space will house Abrams’ entire New York staff.

Mark Mandell and Dan D’Agnes of Cushman & Wakefield represented the tenant in the long-term transaction, while Andrew Wiener, VP and director of leasing at L&L represented the ownership in-house. Asking rents were $59 per square foot.

L&L’s landmarked property offers several new amenities and capital improvements following a $50 million redevelopment of its lobby. The newly completed, nearly 50,000 square feet of high-end retail space reportedly has transformed the Broadway blockfront between Fulton and Dey Streets.

The retail atrium includes 40-foot tall glass partitions and a galleria pass through connecting the three stores to the streetscape and to the building’s tenant lobby. New retail tenants include famed Japanese restaurant Nobu and fashion brand Anthropologie, which are both expected to open in early 2017.

“We are very excited to welcome Abrams Publishing to our prestigious tenant roster at 195 Broadway,” states L&L Holding Co. chairman and CEO David Levinson. “Abrams’ selection is a testament to our successful lobby redevelopment. The combination of its outstanding downtown location, building quality and our dynamic retail mix has made it a top choice for tenants in lower Manhattan.”

According to Wiener, the new lease for Abrams continues a period of successful leasing activity at 195 Broadway. Since the end of 2015, L&L Holding has completed more than 251,892 square feet of new office leases at the building, including technology company Rocket Fuel, human resources firm Namely and global fashion brand Gucci.

The former world headquarters of AT&T, 195 Broadway sits in an area now referred to as “Downtown North,” which is bordered to the east by Fulton Transportation Center and to the west by the World Trade Center complex and the Calatrava PATH station. Major office tenants in the property include Omnicom, HarperCollins Publishers and XO Group. In addition to L&L Holding Co., 195 Broadway is owned in part by JP Morgan Investment Management.

L&L is marketing the third and final retail space available at 195 Broadway, the approximately 10,000-square-foot signature corner of Broadway and Fulton Street.