Bricks-and-Mortars Must Entertain
SAN DIEGO-To gain an edge over e-commerce, stores need to offer experiences that consumers canít get from the Internet, Bill Passo, CEO and founder of PASSCO, told Carrie Rossenfeld at the recent ICSC Western Division Conference here. In in this exclusive video, the two discussed:
- The best ways for bricks-and-mortar retailers to compete with e-commerce
- What retail investors are looking for in todayís economic environment
- How the recent run-up in interest rates is affecting retail transactions
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