The project will comprise 452 one-bedroom and two-bedroom condos and 70,000 sf of ground-level retail, restaurant and entertainment space. The 3.3-acre site runs from Eight Street to Peachtree Place between Spring and West Peachtree streets. The first condo units, starting at $180,000, are expected to be ready for occupancy in first quarter 2006, according to a joint announcement by the developers.

Under the joint venture arrangement, Daniel will develop the residential component while Selig will own, lease and manage the retail portion. Morris and Raper Realtor Inc. and Marketing Results will handle sales and marketing of the condos.

"Midtown is where we want to be," says Daniel Corp. president Allan Worthington. "The synergy and market growth in this area is drawing urban professionals and development to the region, and we want to be a part of it with the Plaza Midtown."

Worthing calls Midtown "a dynamic market" and says "Selig's retail expertise will make certain that condo residents will have an excellent mix of dining, entertainment and retail amenities."

"Midtown is quickly becoming the preferred address for Atlanta's up and comers," says Selig Enterprises CEO Steve Selig. "The Plaza Midtown is designed to meet and exceed the needs for the busy, in-town savvy customers."

The Plaza Midtown is strategically located between the Midtown Marta station and Georgia Tech's Technology Square. The development is directly accessible to the Interstate 75 and Interstate 85 connectors.

Lakeland, FL-based Publix Supermarkets Inc. will anchor the retail space, occupying 33,600 sf along Spring Street. The store will roll out a new urban market concept, offering gourmet takeout, an extensive wine selection and fresh sushi along with traditional grocery items. The remaining 36,400 sf will consist of boutique shopping, restaurants and entertainment, supported by an 881-space parking deck.