Healthcare Design Differentiates Practices in Consumer-Driven Marketplace

Competition for patients has become more heated across the medical office sector, but as Justin Brasell, VP of healthcare advisory services at Transwestern, sees it, one factor that could separate the successful practices from the pack is often overlooked: office design.

Brasell lays out some principles that could mean the difference in this EXCLUSIVE editorial. The views expressed are the author’s own.

As patient convenience and satisfaction become a central focus in American healthcare, practices are seeking ways to provide a superior patient experience that retains customers and differentiates providers from competitors. The goal is to create a comfortable, relaxed environment that promotes healing and improved outcomes for patients, while supporting and energizing caregivers to perform at their best.