On average, the stores are about 17,000 sf. They offer PGA instruction with computerized video swing analysis, an electronic golf simulator, indoor driving areas featuring state-of-the-art laser club fitting systems and a full-sized putting green.
"We're combining superstore selection and pricing with pro shop service in an interactive environment," says Randy Zanatta, the chain's top executive.
NOT FOR REPRINT
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.