"This is our second site in Michigan," says Mel Tansill, a company spokesman. "We felt that the demographics support this type of development in Novi. There are a total of 69,046 senior citizens 65 years or older that live within 10 miles of the site, and 458,015 that live within 25 miles."
At the 103-acre site at 13 Mile and Meadowbrook roads, there will be 14 five-story residential buildings, three two-story community buildings and a comprehensive extended care center. The company will build 1,500 units; 1,100 independent apartments and 400 assisted living units, in phases over five-seven years, Tansill says.
The place will be a virtual city, he adds.
"We will feature education programs, cultural and religious events, aerobics, wellness programs, a health club, beauty shops, crafts rooms, billiards, an aquatic center, gardening areas, branch banks, computer Internet clubs, woodshops and more," Tansill tells GlobeSt.com.
He adds the company has attracted $500 million over the last three years to finance this and other projects. The company is also opening a second site in New Jersey, and is starting the development process in Philadelphia.
"We have eight existing retirement communities in six different states, home to about 8,0000 moderate income retirees," Tansill says.
Attracting moderate income senior citizens is the company's niche, he adds.
Most of the units are rented at between $1,000 to $2,500 per month, he adds.
There are a few more hurdles to pass at the Novi City Council, Tansill says, but the company hopes to begin construction in October.
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