That's why he is so happy that Colorado Cinema Holdings, the second-largest movie theater based in Denver, has upgraded three of its movie houses and is in the midst of a $1.3-million upgrading its eight-screen, movie theater in the Cherry Creek shopping center, a Taubman development that is Denver's premier mall.
AGL, the investment arm of the $600-million Amstar Group LLC, is the majority owner of Colorado Cinema Holdings.
The upgrade at the Cherry Creek mall is adding stadium seating with new rocker/loveseat chairs with retractable arms.
Colorado Cinemas also is renovating the lobby to improve patron flow and will reconfigure the concession stand and ticket booth or provide fate service.
In some instances, the addition of stadium seating will allow the theater to get blockbuster movies that currently land at the United Artists theater at Interstate 25 and South Colorado Boulevard, a few miles to the southeast, he tells GlobeSt.com.
Colorado Cinemas, which operates eight theaters with 81 screens throughout the Denver area, already has upgraded three movie houses - the 12-screen Colony Square Theater in Louisville, the 12-screen Bowles Crossing Theater in Littleton and the 14-screen Town Theatre in Arvada.
''A studio representative told us the renovation at Colony Square is one of the best he has ever seen,'' says Hayden Silleck, president and CEO of Colorado Cinemas. ''And we've already seen a positive impact on attendance, exactly what the research indicated.''
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