The themed 17,000-sf emporium at 8437 International Drive has closed its one-of-a-kind doors after a 12-month performance at the 200,000-sf Mercado retail/entertainment complex and will be relocating to a foreign city in the near future, Ripley officials confirm.
The company didn't say if Guinness World Records made or lost money or broke even during its year-long presence. Ripley Entertainment Inc. owns the rights to Guiness World Records Experience and Ripley's Believe It or Not attractions. Taking the place of Guinness in November will be another high-profile attraction, the debut of the Hard Rock Vault.
Orlando-based Hard Rock International Inc. is betting its $32 million, 64,000 item music memorabilia collection will be an instant hit with locals and tourists. An admission fee hasn't been set. About 14,000 sf in the Hard Rock Vault will display the items. A snack bar and a merchandise shop will also be housed in the structure.
In a prepared statement, Hard Rock says the Vault will be a mini version of the 150,000-sf, $92 million Rock and Roll Hall of Fame and Museum that opened in Cleveland in 1995. Hard Rock will offer self-guided and directed tours throughout the museum.
Hard Rock International posted revenue of $356 million in 2001. Rank Group plc of London owns the restaurant chain.
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